Driving the Adoption of Health IT Through Innovations in Social Media

The Electronic Health Records: Using Social Media To Drive Health IT Adoption panel took place on July 16, 2009 from 10:55am to 11:25am followed by a Question & Answer session from 11:25am to 11:40am.

Hospital systems and State and Federal governments have been focused on implementing electronic health records for many years. And now with ARRA, these organizations have accelerated and expanded their efforts in an effort to better support their constituents and achieve better results. Additionally, many of the organizational stakeholders including patients, nurses and physicians have limited experience with electronic health records and it is imperative that both the government and provider organizations communicate effectively with their constituents to educate, update and partner with each of these groups in order to have successful implementations. This panel will review how hospitals and state governments are transitioning from some traditional methods to new social media tools to better engage and support all of their representatives.

Panel discussion will include:

- How to use Web 2.0 strategies in healthcare marketing with a focus on one state’s approach of using “old school” media to communicate and get input from diverse stakeholders
- How health systems are using social media tools to engage physicians separated by large distances to develop clinical content and best practices
- How Kaiser Permanente is leveraging social media tools to engage and communicate with all of their patients and providers.

Panelists:

- Ted Eytan, MD, Medical Director, Operations Improvement, The Permanente Federation, LLC

- Trenor Williams, MD, CEO & Founder, Clinovations, LLC -- presentation

- Lygeia Ricciardi, Founder, Clear Voice Consulting, LLC

Moderated by:

- Anita Samarth, President, Clinovations, LLC

More information will be added as it becomes available.